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Understanding your market size is a crucial step in building a successful business. This course will guide you through the process of estimating the potential market size for your product or service. You’ll learn key concepts such as Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM). Using practical examples, industry insights, and data-driven techniques, we’ll show you how to assess customer demand, analyze market trends, and leverage competitor research. Whether you’re a startup founder, product manager, or business enthusiast, this course will equip you with the tools and confidence to make informed business decisions.

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